Three Scoops
Three Scoops is a brand that has a passion for hands-on creativity, offering high-quality stamps, dies, and design paper.
With a focus on improving the design and overall user journey it gives the users a more joyful and inspiring experience on the website.
Three Scoops
Mercive agency (mercive.com)
Shopify
Figma
Adobe Photoshop
Content
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01. Design proces
Discovery
By using Desk Research I learned from other brands with strong user journeys.
I also analysed data from Shopify Analytics to identify pain points on the user’s journey.
Define
Based on the learnings from the insights I made hypothesis‘ to solve the UX problems and created a new user flow and sitemap to improve the user journey.
Design
I got feedback and made iterations based on the feedback on the early designs ideas.
In Figma I made a design system and designed high fidelity wireframes.
Prototype
I made a fully functional interactive prototype that gets presented to stakeholders of the brand to showcase the improved website.
02. Simplified user flow and navigation
By simplifying the user flow, the sitemap and navigation system got improved to give the user quicker overview of the offers the website has and makes it easy for the user to navigate around the website.
More fun and engaging visual design
The brand has vibrant content on their instagram account that didn’t match the less vibrant vibe on the website. Therefore the visual look on the website got a makeover with their existing content to make a clear connection between their brand’s storytelling and visual identity.
Hero slider
Sliding images with CTA
The hero section is a slider with most popular products but engage the visitor to become a Gold Club member and get discounts etc.
Engaging slider cart to complete checkout
Shipping bar
If the customer hasn’t bought enought to gain free shipping that the shipping bar is signaling, the user is encouraged to buy more from the upsell feature.
Slider cart
By improving the slider cart with relevant information in the end of the funnel the user gets the informations about delivery date and current offers to complete the checkout that will increase the conversion rate.
Organised footer
In the footer the user can sign up to the newsletter but can also learn more about being a Gold Club member and go directly to the membership landing page.
03. Redesign
Home page
Membership landing page
Product membership page
