Safer nightlife
The problem
The fact that a club has a safer space policy does not necessarily mean that it is enforced.
One of the subcultures that particularly experiences this problem is those who engage in the Copenhagen DJ scene. Groups belonging to various minorities, including gender, ethnicity, sexuality, etc., have encountered issues where clubs have a policy but do not adhere to it.
The solution
Our solution is a fairytale story inspired by real stories from women in Copenhagen’s nightlife. In contrast to ordinary fairy tales that are idyllic, stereotypical, and supernatural, our adventure deals with themes of harassment, neglect and reality. The contrast between the genre and reality creates a reinforcing effect, and our message becomes clearer.
The Alliance for safer nightlife
Motion design
Student work
Procreate
Adobe CC:
– After Effects
Content
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Insights from desk research
Important citations from our desk research that gave us insights:
“In all focus group interviews, participants express that they experience several places marketing themselves as safer spaces, but some of these places do not live up to what they promise in practice.”
“In the focus group with women, it is described as positive if there is a selection and screening at the door based on whether the guests have ‘the right intentions’ and are not too intoxicated. It is also highlighted as positive that one is informed about the clubs’ safer space policy at the door, while simultaneously experiencing that the policy is implemented within the doors.”
Fairytailes
Fairytales is a subculture that has deep solid roots in our Danish culture.
Visual style
Colour moods can vary depending on the mood and situations. As the story progress, the exciting and warm mood becomes more cold as blue as an effect to change the situation for the womens experience in the nightlife – the feeling of being left alone by not getting help and not having a safe space to go to.