CONCEPT INTRO

HACK YOUR BIAS

The problem

“We believe that a real community can only be formed by learning from each other. Through our speakers, participants, partners, and collaborators, we seek to learn and join the battles fought by underrepresented groups” – But how?

When we go to conferences, our behavioural patterns are much the same: We put on a name tag, we find someone we know, we explore the conference for a little while and return to those we know. We go to the speaks we planned from home.

At the same time, guests evaluate that they’d love to have met new people.

The solution

What if we as designers powered a unity to include diversity in all aspects of design?
The journey below covers before, during and after the conference where we have three initiatives for the designers to hack their bias: a quiz, a randomizer, and an evaluation.

This journey will encourage the designers to get a self-discovery about biases but also a journey with other fellow designers during the conference. The experience should make the designers aware and get new insights about the topic.

CLIENT

Design Matters 2023

TYPE

Behaviour design
Digital design
App

PROJECT

Student work

Tools

Figma

Content

01

Concept

02

Quiz

03

Randomizer

04

Evaluation
Concept01

Hack your bias

We will hack your biases through a quiz, then get you out of you comfort zone and get you meeting new people and ideas. Then you evaluate on whether you feel more aware of your biases.

How do we hack our biases?

Behavioural insights showed us that:

– Conference-going behavior; people usually join the conference in groups they already know.
– It’s difficult to connect with new people
you don’t know.
– We all have biases

On the basis of our research

The app can give designers at the conference insights and awareness of their own biases and take the next step towards a more diverse and inspiring design culture. It could lead to uppertunities like:

– Meeting new people
– Go to talks we’d never go to
– Creating together
– Get new ideas
– Learn something we could use onward in our lives

The quiz02

Biases

The purpose of the quiz, is to become aware of biases.

Sign up

In order start the quiz you will need to sign up with your e-mail and then later on you will receive the results as an e-mail. The e-mail flow is an important step – as it is an onboarding of the concept.

Questions

The questions cover topics in for example discrimination of sexual orientation, bullying, and skin colour that are backup by data from UNESCO.

Receive a link

When the quiz ends you are invited to continue the journey of hacking your bias. As the conference starts you’ll will receive a link to our next initinitiative.

RANDOMIZER03

Hack your bias

We will hack your biases through a quiz, then get you out of you comfort zone and get you meeting new people and ideas. Then you evaluate on whether you feel more aware of your biases.

During the conference, you can use the Randomizer to hack your bias about the unconscious choices you make by choosing one of the three categories. Then it randomly decides a talk (as an example) you should attend. It will hack your ordinary conference-going behaviour, get you out of your comfort zone to those talks and workshops you wouldn’t normally go to and to meet new people.

The Randomizer chooses a talk for you

You get a description about time and place of where the talk is held. 

If you’re already going to the talk or the talk didn’t catch your interest you can always go back and try once more.

 

Meet new people with our network starters

When you eventually find the right place for your network meeting, you will be meet by new people and one of our Network Starters – a member of our staff, that will help you start conversations with new people. 

 

EVALUATION04

Email

After the conference you receive an email that works as an evaluation with one important question:
Do you feel more aware of biases?