Élé living
Élé is short for élémentaire, meaning simplicity in French. The brand is built around the idea of creating a simple lifestyle by reducing clutter and focusing on balance and calm. Through unique storage solutions, Élé Living helps people stay organized and maintain an overview in everyday life.
By redesigning their website their visual look by making it more organised and balanced it matches their message.
The user flow got improved to make a faster and better user experience and a optimisation of the UX with the goal to increase the conversion rate.
élé living
Mercive agency (mercive.com)
Shopify Broadcast theme
Figma
Adobe Photoshop
Content
01
02
03
01. Design proces
Discovery
By using Desk Research I learned from other brands with strong user journeys.
I also analysed data from Shopify Analytics to identify pain points on the user’s journey.
Define
Based on the learnings from the insights I made hypothesis‘ to solve the UX problems and created a new user flow and sitemap to improve the user journey.
Design
In Figma I made a design system and designed high fidelity wireframes.
Prototype
I made a fully functional interactive prototype that gets presented to stakeholders of the brand to showcase the improved website.
Feedback from stakeholder
“Jeg synes at jeres designer har fanget det clean og æstetiske look, vi gerne have vores hjemmeside og brand til at udstråle. Samtidig formår hun også at få de tekniske detaljer med, hvilket ofte kan være den svære del at binde sammen – og det synes jeg hun lykkedes rigtig godt med.
Jeg synes også, at både megamenuen og footeren er blevet løftet flot, så alt i alt er rigtig godt stykke arbejde. Vi ville nok selv have foretrukket en lidt anden font, men det er stadig en igangværende proces for os. Vi arbejder stadig på at finde den perfekte font – måske den samme, bare i en light-bold-version kunne være spændende.”
02. Simplified user flow and navigation
The improved menu became a mega menu that gives a better overview of the website and what it has to offer the user.
Hotspots in inspiration images
The current website has a page with inspiring images of organised rooms without any interactions. That creates a high bounce rate so to avoid this the inspiring images got hotspots with quick buy function on the products shown in the different rooms. This way the visitors get inspired to get an organised home themselves by buying the products.
Quick buy
A quick overview of bestseller products that the visitor can add to cart right away with quick buy function and is also engaged to buy a gift card to someone. If the user wants to explore more there is a direct link in the right corner to see more best selling products. The products’ thumbnail change to show the product without environment in the background when hovered the cursor on the image thumbnail.
More leads from newsletter
The former newsletter was placed twice and put behind an extra page which creates more unnessesary clicks. To avoid this the newslette is placed in the footer so the user always has the opportunity to sign up the newsletter to get offers and more. The stars from Trustpilot got placed right under to show social proff for the visitor to quickly trust with the brand and sign up the newsletter.
03. Redesign
Desktop – home page
